May 5 2010

Is Media Really Listening?

There comes a point when the size and scope of a distaster meets some social responsibility threshold to where the story merits consistant and prolonged national attention – more than the 2-3 minute segments between other stories. We’ve been on the Gulf oil spill for over a week. And that makes sense. The Nashville Flood is estimated to cost over $1 Billion in losses. It deserves the same attention. It devastated lives. It ruined homes and businesses. People are living in shelters with nothing to return to once the waters recede.

Nashville

Photo by SeeMidTN.com

I am not asking for comparisons to other natural disasters as justification for media coverage. Katrina, Atlanta ’09, Iowa ’08 – all bad.

Here’s the thing, I’ve learned more through Facebook, Twitter and links from friends pointing to Middle TN sources than I have from national media outlets. I get that local media is more relevant but things this big need large-scale awareness. Awareness outside the affected area.

Here’s one big reason why the media needs to stay on the Nashville Flood – it brings in donations. It brings in volunteer efforts. Media = nation-sized support. It’s just that simple.  When Katrina hit (a much larger disaster as far as loss of life) our family donated. We all donated. The whole country donated and are still donating. Same with the recent ‘quakes outside this country. There was national attention. There was national concern. And the nation responded.

Pride and a sense of community should have us standing tall and fixing things on our own but it shouldn’t keep us from asking for help. We can use it.  So how do we get the media to recognize what’s going on in Nashville and surrounding areas and keep on this developing story?

Human interest? Cost of the recovery? Loss of life? Seeing national icons underwater? The amazing lives saved and acts of heroism? What’s it going to take?

At the least, media coverage and a national response gives us the comfort that we are all united. I’ve read a lot of blogs and facebook posts from locals lately and am impressed with how the community is responding for itself. But at the same time – folks just want to know that they’re story’s been heard.

Please tell the story.

Donate to the Red Cross here.
or text “Red Cross” to 90999 to donate $10.

If you can give time, join RHCC in the field

Give during the telethon
airing Thursday May 6th on WSMV Channel 4 (NBC) at 7 central.

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May 30 2009

Newark Airport and the Hawthorne effect

Yeah – already too geeky with that title but I couldn’t resist comparing workers at a concession stand at Newark International with geek as my first rant.

I’m sitting there waiting for my 6 a.m. flight home (after having my flight the night before canceled) when I decide to grab a coffee at a stand I’ve ordered coffees at before. Now I’ve typically received an “I don’t like dealing with the public” attitude from these counter workers…I know!

Anyway, this morning was very different. I thought I was already back in the South with this woman calling me “sweetie” and the barista repeating my order before I had even finished giving it to them. Music in the background, jovial and light atmosphere. It was efficient, clear, personable, precise…a well-oiled machine in action. Yeah. Something was askew.

I go to pick up my drink and a guy with a clipboard walks up and asks me how my service was right in front of the workers behind the counter. I know!

Well, it all made sense then. Staggers if they think they can get anything useful from asking me in front of them after they’ve just acted completely different knowing I was getting a man with questions at the end of my order. Let’s see – act like a jerk or be sweet and professional before he grades me…hmmm…

So I asked myself, “do I answer how I was treated today or how I get treated on average?” Choose today and these goofballs get no feedback. Choose how I normally get treated and they treat my answers as outside the norm so no need to act on them.

I gave them all high marks and figured I’d leave it to them and Hawthorne to come to the conclusion that doing customer satisfaction surveys improves customer satisfaction…staggers.

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